Revenue & Distribution · OTA Rate Strategy Updated July 2026

Full rooms. Empty margin.

A property can rank in the top three on its island, fill its calendar, and still lose money on almost every booking — sold below market, with long-lead reservations priced as if they'll all arrive, and promotions that produce volume instead of revenue.

The OTA & Rate Diagnosis reads twelve months of your Booking.com data and tells you exactly where the money is going — for $450 (MVR 6,957), in plain language, with the evidence attached. We recommend; you approve. Your prices stay your decision.

This is the productised version of the work that moved Nala Veli's numbers — see the Proof page, including the parts that got worse.

01The Pattern We Look For

The bookings worth the most are often least likely to arrive.

Sort a year of reservations by how far ahead they were made and a pattern usually appears: long-lead bookings carry the highest rates and cancel the most. At Nala Veli, a 90+ day booking averaged $145 and cancelled 83% of the time. Ninety-three percent of Ukulhas bookings are free-cancellation — and almost nobody prices that risk in. This is the first chart we build from your data.

Cancellation rate and average daily rate by booking lead time. Source: Nala Veli extranet reservation export, OTA Demand Intelligence Paper, Sep 2025.
Lead time Cancellation rate Average daily rate
0–1 days 29.3% $63.99
2–7 days 41.0% $78.00
8–30 days 58.0% $104.00
31–90 days 71.0% $128.00
90+ days 83.0% $145.10

Illustrative of the Nala Veli pattern. Your property's bands are built from your own extranet export.

02Three Steps, Priced In The Open

Diagnose first. Build second. Review each quarter.

Every engagement starts with the diagnosis — you can stop there with a findings paper you own, or carry it into a rate structure. The $450 diagnosis is credited in full against a Rate Structure Build commissioned within 90 days.

Start here

OTA & Rate Diagnosis

$450 MVR 6,957

10 working days

Twelve months of your Booking.com extranet data read properly: rate position vs comp set, cancellation by lead time, source-market value and risk, promotion performance, Genius dependency, mobile conversion gap, forward pace vs market. Delivered as a written findings paper with the evidence attached.

Start — $450

Rate Structure Build

$750 MVR 11,595

The fix, built from the diagnosis: season bands, day-of-week and length-of-stay rules, cancellation policy mix, promotion calendar aligned to your real source markets' holidays, B2B/wholesale agent positioning, direct-booking rate parity strategy. Loaded to your extranet with you, not for you.

Start — $750

Quarterly Revenue Review

$180 per month · billed quarterly MVR 2,783

Seasonal re-rate, forward pace check against comp set, cancellation and promo review, with adjustments recommended each quarter. Billed one quarter ($540) at a time.

Start — $180
03What The Diagnosis Reads

Seven things we read in twelve months of your data.

Rate position

Where your ADR sits against your real comp set, forward and trailing.

Cancellation by lead time

Which booking windows cancel, and what that churn is costing you.

Source-market value

Which countries pay and which cancel — and where your rate plans miss them.

Promotion performance

Which promos produced revenue and which only produced volume.

Genius dependency

How much of your bookings and revenue ride on discounted programs.

Mobile conversion gap

Where most searches happen versus where the revenue actually arrives.

Forward pace

How your book-ahead position compares to the market, right now.

You get all of it as a written findings paper with the evidence attached. We recommend; you approve — the decisions, and the prices, stay yours.

04Questions Owners Ask

Rate questions, answered straight.

Can you guarantee my Booking.com revenue will go up?

No, and any studio that promises a revenue number is guessing. A rate strategy interacts with weather, season and a market nobody controls. What we do is read your data, recommend a structure with the evidence attached, and load it with your sign-off. We recommend; you approve. Your prices stay your decision.

What is the OTA & Rate Diagnosis?

A $450, ten-working-day read of twelve months of your Booking.com extranet data: rate position versus your comp set, cancellation by lead time, source-market value and risk, promotion performance, Genius dependency, mobile conversion gap and forward pace. You get a written findings paper with the evidence attached. It's credited in full against a Rate Structure Build within 90 days.

How is the rate structure actually changed?

The $750 Rate Structure Build turns the diagnosis into season bands, day-of-week and length-of-stay rules, a rebalanced cancellation-policy mix, and a promotion calendar aligned to your real source markets' holidays. It loads to your extranet with you, not for you, so your team can maintain it after we're done.

Do you set my prices for me?

No. We recommend a structure; every rate, policy and promotion is loaded with your approval. This is stated in the contract and on this page for a reason — the owner approves their own prices. Our job is to show you where the money is leaking and what a defensible fix looks like.

05Start Where It's Easy

Start by reading your numbers.

Send us a message and we'll tell you what the diagnosis needs from your extranet. $450, credited in full against a Rate Structure Build within 90 days.

What happens next: you message → we ask five questions → you get a one-page plan with a fixed price within 48 hours.